WHO SAYS SUPPORT CAN’T BE SEXY?

Yesterday Killer Kurves was off to the Thompson Hotel to celebrate the new Spring 2012 lingerie collection by Addition Elle, and to get a glimpse of what is to come for Summer. Upon our arrival we were greeted by the wonderful Addition Elle team and taken through all the new and beautiful pieces. We also got to meet the absolutely stunning plus size supermodel Ashley Graham (the star of their Spring and Summer 2012 ad campaigns) who gave us an intimate and up close fashion show of some the new bras and panties.

For over two decades, Addition Elle, Canada’s leading retailer of ready-to-wear plus size fashion, has celebrated the full figured woman by inspiring her to look and feel her very best. Poor fit, discomfort during all-day wear and bra bands riding up in the back are the top complaints women have about their bras. Building on their fit expertise in intimates, Addition Elle believes that comfort and support should not be mutually exclusive from glamour and fashion. Addition Elle is proud to introduce their new Spring 2012 collection, designed to bring out the inner glam in every woman! Combining the latest technology in cup and strap fabrication, Addition Elle‘s beautiful bras provide adequate support without sacrificing elegance and fashion; ensuring women look their best in their clothing. With their new TV campaign featuring plus size supermodel Ashley Graham, Addition Elle showcases their new Spring 2012 collection and challenges the notion that sexy has no size.

Addition Elle has also ensured us that they have reinforced the under-wiring in their bras giving them triple protection from popping out. As well, their new Smooth Curves bra, coming in March 2012, has been designed with a much thicker back section that allows women to say good-bye to the back bulge and hello to flawless support and shaping which allows you to look sleek under form fitting fashions.

And if all these changes in design, form, shape and comfort weren’t enough Addition Elle has seriously stepped up their game and have put together a collection of beautiful bras and panties that come in a range of sexy and feminine colours and styles.

Enjoy our pictures from the event and stay tuned for a series of posts featuring the new lingerie collection by Addition Elle plus our reviews!

xo Karyn & Melissa

A look at some of the new Spring and Summer 2012 Bras & Panties

Spring 2012

Summer 2012

Karyn & Melissa

Smooth Curve Soft Cup Bra & Panty in Hot Pink with an animal print trim coming March 2012

The famous Lace Embrace Bra that is seen in the Addition Elle Spring 2012 campaign

Summer 2012…

Balconet Bra & Panty also famous from the Addition Elle Spring 2012 campaign

Mannequin wearing the Femme Fatale Bra & Panty

Mannequin wearing new Balconet pieces coming Summer 2012

Karyn, Ashley Graham & Melissa (Ashley is wearing the new Colour Block Dress by Addition Elle that we absolutely LOVE!)

If you haven’t seen the new Spring 2012 TV campaign yet featuring Addition Elle‘s new Spring 2012 collection, check it out here…

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