Breaking news! Plus size brand ELOQUII is back! and I couldn’t be more excited! If you have not heard of the brand ELOQUII before let me recap for you. They were a plus size line crated by famed US retailer The Limited. ELOQUII was launched in 2011 and after a short run closed their doors in early 2013 as a result of corporate restructuring.
The company did not foresee what would happen next: dozens of influential fashion bloggers and loyal customers took to digital and social media to express their loss of a favorite fashion resource, demanding ELOQUII’s return. Encouraged by the loyalty of the consumer base, the original team connected with Founding Investor John Auerbach to explain the vision of rebuilding ELOQUII.
New to ELOQUII is Mariah Chase, who joins as Chief Executive Officer. Chase will be based in New York City along with Arnold and her design team. Merchandising, finance, operations and distribution will be run out of Columbus, Ohio.
“Our goal for ELOQUII is to be the leader in fashion, sizes 14-24,” states Mariah Chase. “We’ve listened to what customers thought about the brand prior to closing, and took this knowledge to build an improved experience that delivers an on-trend and price-conscious brand for a consumer who quite frankly hasn’t had the fashion options she should.”
“We want consumers to see ELOQUII as their go-to destination for style inspiration,” explains Jodi Arnold. “Most designer, contemporary, and fast-fashion brands do not offer our size range, and what IS offered is missing the mark in our opinion. Our girl knows all the emerging trends, she just wants them to be executed tastefully, in her size and more importantly, readily available.”
New product with limited availability will debut every two to three weeks. ELOQUII will offer on-trend product including tops and sweaters, dresses and skirts, pants and denim, jackets, outerwear and accessories, with prices ranging from $18 – $198. The early Spring 2014 collection will kick off the brand’s debut offering, available exclusively on www.ELOQUII.com.
Check out the ELOQUII lookbook and some of my favourite pieces below! The clothes are SO stunning and fashion forward! I am in love! And this time around they are shipping to Canada! *happy dance*