COLLECTiON by PRiMAALA

This past weekend I had the pleasure of visiting one of my fave little plus size boutiques in Toronto called PRiMAALA, to try on the owners new plus size designer collection!

If you are not familiar with PRiMAALA, let me brief you. The boutique is located downtown Toronto and carries some of the most fashionable lines in the plus size industry including Carmakoma, Eileen Fisher, Lisa Todd and Mint 1972. Along with these brands, owner Rachel Holt has launched her own collection entitled COLLECTiON by PRiMAALA. The collection is composed of staple pieces that are made from the highest quality fabrics – and since she is a trained fashion designer she knows how to cut and drape clothing to fit the plus size figure perfectly! Below I am showing off the Jessie Dress, a sweater dress in a lovely soft grey knit, which is my absolute favourite and the Teresa Wrap Dress in black.

So go check out the COLLECTiON by PRiMAALA line and all the other fabulous brands at PRiMAALA (or online) and maybe you will have the honour to meet Daisy (pictured below) the sweetest little fashion puppy in town who works at the store!

xo Karyn

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