Barbie’s Got a New Body!

barbie-time-magazine-new-body

Breaking news! Mattel made a huge announcement today on the cover of TIME Magazine – Barbie has finally been given a new body! Those of you who follow me should know that I am a lifelong fan of Barbie and this news is incredibly exciting!

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For #TheDollEvolves campaign, Mattel is releasing three new body shapes for their best-selling toy. In a direct response to the backlash she’s received over the years because of the unrealistic body standards she promotes, Barbie will now be available in tall, curvy and petite sizes which will help the doll more accurately portray a greater diversity of women of all body shapes and sizes!

The new dolls have seven skin tones, 22 eye colours, 24 hairstyles and new clothes and accessories. They are available for order on website shop.mattel.com starting Thursday and in stores later.

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The following are three dolls from Mattel’s new CURVY range of dolls:

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curvy-barbie-brunette

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What do you think of the new range of body sizes for Barbie? Do you think this will help change our perceptions of body image? Will the help to make a positive impact on the views of the stereotypical ideal of beauty in society?

FOR THE TIME MAGAZINE BARBIE ARTICLE CLICK HERE >>
FOR THE ‘EVOLUTION OF BARBIE’ OFFICIAL WEBSITE CLICK HERE >>

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